Never having been a sales representative, nor having ever played one on TV, I found myself curious about the typical workday of someone in this role. As a designer, I know the importance of understanding the end user, so I applied a familiar design principle to this challenge: the first rule of design—empathize with your user.

Rather than relying on second-hand information or assumptions, I decided to take a deeper dive into the sales world using a User Lockdown Approach. This involved conducting video interviews with actual sales representatives to gain firsthand insights into their daily routines, challenges, and strategies.

Masked and socially distant, I took the opportunity to walk a mile in the shoes of a sales representative. This time, instead of conducting video interviews,

Through these interviews, I learned valuable lessons about persistence, adaptability, and the emotional intelligence required to thrive in sales. Just as a designer constantly iterates based on feedback, sales professionals refine their approaches based on interactions with clients, market conditions, and internal feedback.